Frames & Lenses in Boonville

C-ZONE

Cool - Color - Comfort, the basis of each C-Zone frame. This innovative urban brand is designed and crafted in the Netherlands, and finds its style strongly influenced by a melting pot of cultures. C-Zone glasses are a blend of fashion, colorful fun, and modern designs.

Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

Chemistrie Sun

Chemistrie Sunlenses have gone above and beyond the everyday clip-on. Utilizing our patented Chemistrie Magnetic Lens Layering Technology, all of our sun lenses are custom made to fit virtually ANY frame.

Cinzia

Be seen with Cinzia eyewear. Designed by Cynthia Shapiro, the Cinzia eyewear collection is bold, sophisticated, and unapologetically edgy. Each frame is crafted to express individuality and timeless feminine style. Cinzia is made for women who know themselves.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Cote D’Azur

Elegance and sophistication. Cote D’Azur eyewear aims to capture a moment of grace in every design, accentuating feminine style with the flexibility to accommodate a wide range of prescriptions. Cote D’Azur eyewear uses premium materials featuring lightweight metal and plastic for comfort.

Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

Di Valdi

Di Valdi is a boutique brand inspired by the world of art. Each pair of glasses is meticulously crafted from high-quality acetate and alluring metals. Known for its beauty and durability, featuring a striking fusion of color, texture, and shape, Di Valdi values craftsmanship and artistic expression to create head-turning designs.

Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

Eyezen Digital Lenses

Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your fashion sense.

FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Invu Sun

All product designs and engineering are managed by Swiss Eyewear Group's Design Team in Zurich Switzerland. Only high quality materials are used for our precision molding process. With our passion for design and love for fashion and details, we craft our sunglasses to aesthetic excellence. INVU is the perfect fusion of style and performance.

Isaac Mizrahi

Timeless cosmopolitan style for the confident woman that does it all. Whether you are looking for a splash of colour, some understated chic or a bold and beautiful pattern Isaac Mizrahi has the perfect pair of glasses for your personality. Navigate the world with confidence and poise as you put your best face forward with Isaac Mizrahi.

Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

Nike

Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

Oakley Meta

Oakley Meta smart glasses blend performance design with seamless technology. Designed for active lifestyles, these glasses feature a 12MP ultra-wide camera for hands-free 3K video and photo capture. Immersive open-ear speakers let you enjoy music and calls while retaining situational awareness. With integrated Meta AI and performance features like Oakley's PRIZM™ lenses, you can elevate your training and vision experience.

Pepe Jeans

Pepe Jeans opticals bring a breath of fresh air; coloration is striking, eye shapes are directional and finishes are diverse. From matte sandblasted crystals lined with vintage union jack prints to the latest, thinnest TR90 optical frames, made from memory plastic that’s both lightweight and functional, Pepe Jeans optical has it all.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

Ray-Ban Meta Smart Glasses

Ray-Ban Meta smart glasses are where style meets innovation. These smart glasses are more than just a fashion statement—they're designed to keep you empowered all day long with their sleek case that doubles as a powerhouse charging station. Ray-Ban Meta smart glasses feature a built-in camera to capture precious moments with the push of a button, and the 5-mic array is designed to provide exceptional audio, whether you're listening to music or making calls. Get ready to elevate your multimedia and vision experience.

Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

Transitions GEN S

Transitions GEN S lenses can seamlessly adapt to your ever-changing world. Say goodbye to the hassle of switching between glasses and sunglasses—GEN S lenses transform from crystal clear indoors to comfortably dark outdoors, all in a flash.

Experience unparalleled performance with Transitions GEN S. These lenses activate faster than ever, reaching full darkness in just 25 seconds and fading back clear in about 2 minutes. Express your unique style with a range of vibrant colors. Transitions GEN S lenses prioritize visual comfort, aiming to offer true-to-tone vision and exceptional contrast, even when activated.

Transitions XTRActive

For those who demand the most from their lenses, Transitions XTRActive can deliver. These innovative lenses go beyond simply darkening in the sun, instead aiming to offer an unparalleled shield against harsh light and harmful blue rays–indoors and outdoors.

Experience the difference with Transitions XTRActive. Filtering up to 86% outdoors and up to 7 times more indoors than traditional clear lenses, these lenses can provide a superior blue light defense.

Varilux Comfort Max

Originating from France, Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient’s useful vision zone, not just providing the largest area of 20/20 vision (i.e.normal resolution). This approach – often called 20/Happy vision – goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort.

Varilux X Series

Varilux® X Series™, featuring Xtend™ Technology, is Essilor's most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

Vera Bradley

Located in Fort Wayne, Indiana, Vera Bradley continues to remain steadfast in our commitment to excellent quality, exclusive designs, and dependable customer service.

Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

Vogue

Stand out with the unique variety of Vogue Eyewear frames, turning everyday glasses into a fashion statement with a variety of colors, unique details, and sizes and shapes that will stand out.

Wiley X

In 1987, Wiley X, Inc. began its quest to become a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement and civilian markets. Born on the battlefield by developing unparalleled relationships with U.S. Armed Forces and elite Special Forces units, Wiley X remains a standard issue item with many of these freedom protectors. Wiley X’s success quickly escalated when commercial markets that rely on impact resistance began to reach out due to the tremendous reputation Wiley X established within the military and law enforcement markets.

Xperio Polarized

Don’t compromise when choosing a polarized lense. Xperio gives the wearer a superior visual experience by eliminating glare and providing comfort that other brands can’t match. Have peace of mind knowing you can make split-second decisions with the visual clarity you would expect from a lens designed for outdoor enthusiasts.